The rapid rate of social media and social networking is in no way a fad but is definitely substantive. Social networking in media is moving far beyond the consumer world into the business arena—my take on this is that it's all because of the amount of traffic these social networking and media sites bring in that pushes businesses to use those networks. The businesses are taking advantage of this and seizing this opportunity to publicize their company more. These technologies are substantive and will remain the same unless a new advancement in technology is much better than the social networking sites which I’m sure it will years from now. This new outlook will change businesses all over, on a global level, due to the attraction these networks bring, and there are a lot of ways this helps businesses revenue go up only if they can start a social networking site to attract more consumers. This is the most amazing thing someone could ever come up with—something that will change the way we collaborate and communicate. As of now it will forever remain and soon the social networking site and social media will be apart and an essential part of every business.
Attached is a site that will help support my thoughts on how social media and social networking has an impact on businesses:
http://blogs.cisco.com/news/comments/social_networkings_impact_on_modern_business/
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