Monday, June 21, 2010

Discussion Question #2

The term that describes this concept broadly is called Click Fraud--this is when users of thier own blog go about clicking links and navigating to sites in order to gain themselves a sum of money. Additionally, "Category Filtering" will also give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of of how ads are targeted, they'll be filtered if they're within one of the selected categories. Google does this in the sense so that your ads will not be confused with their ads. I can totally understand why. For instance, what if you post one of your ads that are completely inappropriate and I’m quite sure Google would disagree with that and wouldn’t want something inappropriate to represent for them. Also, you are not supposed to click on your own ads, so there are ways to prevent you from just getting paid to click on your ads. I would have to say the Google step in combating this problem is reasonable because they only want the best, and they are trying to not let anyone mess that up for them.

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